Content optimization is a procedure, through text and webpage looks attractive and valuable for users. Day by day Google's search algorithms persist to change, frequently making thousands of improvements. Those who do these tasks should know about these modifications and policies of Google. It becomes more effective when your topic has relevance with the content which you have provided. It will make your content more links able is when you provide the appropriate information with unique ways by including ideas or other content elements that your readers will seldom find somewhere else. If you want to stay competitive in the search in 2020, you need an optimization approach that reflects those modifications, so I suggest you the 5 ways of optimizing the content on your website.
1: Focus on your keywords
For optimization, the first and foremost thing is specific and appropriate keywords in your website's content are critical to high search rankings. When someone searches anything in Google, the engine crawls the web to find close matches of keywords and tries to present the most relevant sites. So, your website should include the keywords that are closely matched what a prospective client would type in their search bar when looking for your service.
You should use in this regard a keyword planning tool such as Google Keyword Planner for your organization. Explore 5-10 exclusive and descriptive keywords with medium to high average monthly search volume, and sprinkle them throughout your website's content. You should avoid keyword stuffing – cram as many keywords into your website as possible for you. Google can notify when a website is using keywords more than surpass, which actually will end up hurting your ranking as a substitute for helping. No doubt, Proper consumption of keywords plays a main role in content optimization. Utilization of the accurate keywords and placing them in the right places will increase your ranking. However, it is also vital to provide your readers with a superb experience of assisting content with perfect use of keywords.
The precise knowledge according to the topic, placing with keywords variants with semantically related terms inside titles, subheadings, images & content body are major elements of content optimization. Inserting your major keyword in the page title and also embedding the keyword in the meta description assists it to stand out from the other search results, and also increase your click-through rate.
2: Try to use simple language
Secondly, it is important to use simple language for optimization. When you write in simple language, your target viewers can easily read, understand, and take action, when they first time read your content. The simple language means that it is easily understandable for the majority of the audience who view your content. When search engines check the web, they scan your website through your impressive content and whether it matches a user's search or not. So, you want to be sure it isn't hard for crawlers to understand. A disorganized or complicated website is easily losing ranking priority from Google, as is having pages without clear and relevant headings. Therefore, you should use a spontaneous site structure and optimize each page's header tags to clearly define its contents.
For more advanced SEO, you can also link your website to authentic Google sites to additional improving your website's readability. Optimizing the content on your website ensures that you have presented it well and it fulfill the needs of the reader. You can achieve it by splitting the content into appropriate subheadings so that your more interesting parts of the content look prominent. Through this you can provide quick and direct answers to users, using shorter sentences and breaking long paragraphs. This makes the content enjoyable for readers and easily understandable.
3: Optimize images and linked properly
Another way of optimizing your content on your website is perfectly by adding accurate images. Through this type of optimization, your website's images help search engines to see what your images contain. So, this can be very helpful for you. Besides images that help you better optimization, internal and external links also play a vital role in your website. Particularly, internal links are supportive for multiple reasons. Initially, they increase your page ranking with other linked pages, through this it is improving their ability to rank. Secondly, linking with multiple pages together establishes a relationship, which helps the search engine to better understanding the content of your website.
2: Make your website mobile friendly
Mobile users are now expecting an experience of optimization for their devices. Most of the consumers say they won't return to a website if it doesn't load appropriately on their mobile devices. Google also announced that it would start using mobile-friendly sites for ranking signals. It means that if a website isn't mobile-friendly, so, in the future it will see a decrease in search engine rankings soon. If you are not sure, whether your website is mobile-friendly or not. So, this site SEO: Mobile-friendly Websites No Longer Optional" will show you how you can check the current Google's criteria.
1: Answer your viewers’ questions thoroughly
Another way of optimization you should provide relevant and satisfactory answers to viewers in the dialog box. You should not avoid the readers' questions. In this way, they can lose interest in your website. Or it can also decrease your page ranking. So, always welcome your viewers and provide their answers rapidly.